Faithful Reluctant Momtrepreneur readers know I have struggled to settle on one business. I always have a dozen ideas bouncing around my brain and can’t decide which one is worth going for.
Luckily, a conversation with our own Momtrepreneur Maven, Jill Salzman, helped me narrow things down.
Jill asked me to describe all my business ideas and we talked about their viability for a while. This one would be fairly straightforward, that one might have steep start-up costs, etc. There were so many things I hadn’t considered about each business, and I was grateful Jill helped me identify businesses that weren’t a good match for my situation.
But then things got interesting. Jill told me she’d been watching carefully while I pitched my ideas, and there were a few that made me light up. She noticed that one concept in particular seemed to float my boat. With this idea, I spoke rapidly and the details flowed, my eyes glistened and my hands gestured wildly (it’s an Italian thing I can’t control). Clearly, this was an idea to explore further.
-Michele Golden, The Reluctant Momtrepreneur
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I encouraged The Reluctant Momtrepreneur (The “RM”) to move past the work-with-what-you-know mentality and focus on what she was really passionate about, expertise or no expertise. With every budding momtrepreneur, there comes a hesitation about diving into the unknown. The passion will bring focus to a new venture. The excitement will drive you to figure out anything you did not know previously (perhaps in your “last life” at your corporate job). Stick with your gut, as we moms always do, and you will surely be a success!
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