Crib Sheet #39: One Tiny Suitcase’s Stacey Corbett.

Why didn’t I know about this business when my kiddo was a baby??  I’d have moved to Canada immediately had I known.  Kudos to Stacey for creating a company to serve every new mom in need.

What business did you start up?

One Tiny Suitcase – a baby equipment rental company serving clients in Calgary & Edmonton, Alberta in Canada .

What motivated you to do it?

Traveling with my twins when they were just babies made me realize how unrealistic it was to be able to bring all the gear we needed with us. I wish there had been a company like mine when I traveled to visit my parents.

How many children do you have, and how old are they?

My twins (boy/girl) are 5 now.

How long have you been running your business?

My business opened in May 2006 and I am now starting my 4th year in business.

How long did it take you to start becoming profitable and/or successful, however you choose to measure success?

My rate of growth has been in direct relation to how old my children are. I started the business in part so that I could be home with them. I couldn’t grow the business as fast as I wanted to then, but now that they are starting school I have been able to do things like open a second location, expand my product range, etc. One Tiny Suitcase was profitable after the first 2 years of running it very part time.

How did your family react to you starting your own business?

I don’t come from a family of entrepreneurs and I left what my dad considered a really good job (good pay, pension, etc.). In the end, my family supported my decision to try and create a business that supported my desire to stay at home with the twins for as long as I could. There have been ups and downs but I know I can always count on my family to help me out when the hiccups happen.

Easiest part of your job?

The best part: talking to excited families about their upcoming family vacations. Grandparents are always so excited when they have a baby coming to stay with them, too.

Hardest part of your job?

The hardest part: running a home-based business, I have some customers that pick up gear from me directly. Making sure the dog, kids and husband are quiet when someone is at my door as well as having the house clean and presentable is tough.

What skill would you most like to improve?

My sales skills! I have a hard time really ‘selling’. I like talking to my customers and making recommendations for gear I think would help them enjoy their vacation but there isn’t a lot of ‘up-selling’ going on. My customers appreciate that I am a mom as well and can relate to the stress of traveling with young children.

What, if any, tools or advice do you wish you knew then that you know now?

In the beginning I kept telling myself that I would ‘try’ running this business. I always wanted to give myself a way out if things didn’t work as expected. I know now that as long as you are willing to change and adapt when plans don’t go as you thought they would, you can be successful. The ideal business I pictured in my mind when I started is not the business I am running today but that ‘imaginary’ business just wasn’t profitable.  If I had stuck to that ‘ideal’ I would be out of business today.

Can you recommend 3 essential websites for moms in, or going into, business?

BizyMoms.com
Lisa Druxman’s column on being a Momtrepreneur
TheMompreneur.com – Calgary’s local resource for everything mom and business.

What is the accomplishment you are most proud of?

I’m really proud of some of the press coverage I been able to get for One Tiny Suitcase. My kids have been able to participate in some of the television and print coverage. They are always so impressed when they see pictures of themselves on TV or in the newspaper. That’s cool! Getting PR coverage is hard work but that hard work has resulted in a lot of free advertising I could have never afforded.

Favorite part of a typical day?

Typical? There is nothing typical about a day running One Tiny Suitcase, raising twins, preparing meals, cleaning the house, walking the dog. I like the unpredictability of each day.  I wouldn’t have it any other way.

A few more questions, just because American Express should be featuring more momtrepreneurs…

Childhood ambition….to become a lawyer.
Fondest memory….finding out my husband and I were having twins.
Indulgence….my dog walkers, they help keep me (and my dog) sane during the week.
Last purchase…..expensive facial cream (on Ebay).
Favorite magazine…..In Style, totally not work-related, full of stilettos I will never wear, and a great escape.
Inspiration…..successful entrepreneurs who have made it big.
My Life…is going in the exact direction I want it to. My goals are in sight!

Chronicling The Conference.

So I have this crazy idea.

I’m nine months pregnant with my second child, am still busy running my businesses, and I have decided to add more work to my giant pile of work.  Since I’m often asked, “How do you do it all?” I thought I would take this opportunity to chronicle my experience putting together my first national conference.

There, I said it.  (The more I say it, the crazier it sounds and the more excited I get.  Perhaps I need a therapist.)

Sure, I have enough going on with my business responsibilities, nevermind my two-year old constantly interfering.  But I know that this conference is a great idea.  Necessary, really.

It all began when I organized a neighborhood Meetup in the hopes of meeting 5-10 fellow momtrepreneurs to discuss the trials and tribulations of our lives over coffee.  It’s been less than a year and the group now has 120 members (!!!).  That number is not a typo.  In the middle of Illinois I’ve found that there are an incredible number of momtrepreneurs who have been thrilled to come together and talk about work/life.  As we neared the 100-member mark in the middle of flyover country, it occurred to me that there must be many more momtrepreneurs around the nation—and we needed an event that would bring us together.

Because I want to create awareness about The Momtrepreneur Exchange, and because I want to solicit as many ideas from you as possible to make this the best conference ever, I am going to chronicle my activites as I put together this massive event.  Please join me, and let me know what you think along the way.